Web Traffic and Leads

Stamp out ugly marketing emails! 

A properly formatted email message will be no more than 65 digits
in width including spaces. This is especially true with text
emails.

Remember even if you send an HTML email, the recipient might be
receiving your messages as text only.

If not formatted properly, what appears great when you send it
may come to them as one long string of text without sentence or
paragraph breaks, or it may have some very long and very short
lines in it.

Some folks have a problem formatting emails and get frustrated
trying to do it.

Solution; Use email formatting software that does it all
automatically in a few seconds. I give away a free email
formatting software at a link below.

It works great! Just write your message in the software text
window, or copy/paste your prewritten message into the text
window from notepad, or another source where your message
is in text (.txt), format.

Then just choose the width you want and click FORMAT. It’s that
quick and simple.

Now that your email is properly formatted you can copy/paste it
into your autoresponder, email compose, notepad, or wherever.

This blog post is formatted at 65 digits as an example. 

No contact info is required to download the free software found
in the left column at the link below.

Email Formatter

Think Like a Merchant

Web Marketers just as any business owner will do better keeping
costs down and maximizing profits when they adjust their thought
process to see things through the eyes of a merchant.

The thought here is that most web marketers do not come from a
business owner background and thus primarily think as a consumer
does instead of as a business owner.

There is a big difference between the mindset of a merchant and a
consumer and it can make a big difference between success and
failure.

As consumers, we typically look at a product and make our
purchase decision on a desire (I want one of those!), or a value
basis. Is it worth this price? Can I get it cheaper elsehwere?
What’s the value of service or support?
 
Once they’ve decided they need or desire a product consumers
primary thoughts are to buy instantly on impulse because they
believe the price is fair just as it is, or may shop around for a
better price.

How much it costs as opposed to how profitable it can be is the
primary value purchase determination.

It’s pretty much the same thought process we all go through when
shopping for non web business related products.

How profitable can this be instead of how much it costs is the
first thought of the merchant.

When a person with a merchant mindset looks at a product the
first thoughts are; How much money will I make if I purchase this
product? Can I buy these wholesale? Do I get PLR, resell, or
master resell rights? Does this product have an affiliate program
that can be profitable for me? Will using this product increase
the profitability of my web site, my blog, etc.? Will this product 
produce web traffic or leads? Will more people opt in to my list?
 
Just having a desire is not a good enough reason to buy for
business purposes. Price, though an important factor, is not a
primary consideration for the merchant.

The timing of the purchase is as soon as the merchant can answer
these questions above and some more below. They may need to do a
little market research, or they may just know it’s something that
can produce profits for them.

The merchant may not even want the product for his own use.
Again, first and foremost isn’t use, but profitability. If using
the product can be used to produce profits then it gets further
consideration.

The merchants thought process is about return on investment (ROI).
Additional questions for the merchant include;  What marketing
strategy would I employ? How can I best market this product? What
will it cost to market this product?  Does this fit with my
product mix or would I offer it as a standalone?
 
Basicly the big question needs to be answered; Does time and
effort expended along with promotional expenses and price of the
product make this product a worthwhile investment?

We’re all consumers at times, making “smart” purchase decisions
are important in all areas of our lives, but success doing
business requires looking at all business related
purchases through the eyes of a merchant.

Think like a merchant!

John Evans